When you are working to improve the SEO of your website, you want to look at all components. If you talk to professional Denver SEO companies, they will tell you that you also want to take the time to optimize the photos that you post. There are several ways to do this that will ensure that every picture you post helps your website when it comes to placement in search results.
Give Your Images the Right Names
When you upload images to a website, you have the opportunity to name them and you do not want to leave this blank. You want to make sure that the name you choose is in plain English and that it is descriptive. You want to use your primary keyword in a natural way and work it into the name of your photo. Using a full sentence is fine as long as it is accurate and describes the image that it is attached to.
You can also consider using keywords that happen to be phrases people commonly search for on your website. You can find this information in your website analytics. If any of the popular search phrases that people use on your website work for your photo, you can use one of these to name it.
The Rules for Taking Advantage of Alt Tags
Just like the name of your image, you want to use the right alt tags to better optimize your SEO. Here are some general guidelines to remember when you are creating alt tags:
-Just like your image name, you want to use plain English when creating these tags
-Make sure that you are not stuffing keywords when creating your alt tags
-You should always input any serial numbers or model numbers into your alt tags if these apply
-Do not use these tags for images that are only for decoration purposes
Make Sure that the Images Are Relevant
The images you use should be relevant in terms of what they are and where they are placed on the page. This is important because no one wants to see a photo of a car if your blog or article is about decorating your home for Halloween. After you choose an image that relates to the content you are publishing, you want to place it in a way that makes sense. For example, if you are talking about Halloween decorations and want to use a photo of pumpkins, place this with the section where you talk about decorating with pumpkins.
As you can see, you can make photos work for you when it comes to boosting your SEO on your website. In addition to the methods here, you can discuss your website efforts with professional SEO companies to make sure that you are doing everything possible to get good placement in search engines.